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Cookie
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Postby Cookie » Tue Apr 12, 2005 11:49 am

rklenseth wrote:Yes, because if I'm going to enter into this industry I got to understand what people think is wrong with it so that I can change those things.

What are the commercials not doing for you? Now if the commercial is so funny or too artsy that you don't know what they are selling or what the message is then the commercial has failed. But if the commercial is not entertaining enough to grab your attention then it has once again failed. There are many commercials that fail in either one or even both matters.

Lets take a Geico commercial. Usually it is indirect ie. some doctor saying that he can cure baldness but at the end he turns around and says "but it won't save you money on car insurance". Now yes the commercial is entertaining and funny but do you get enough information about the company other than the fact they Geico sells car insurance.

Lets take Capital One commercial, the ones about saying no. You get the idea that if you sign up for a plan that there won't be any blackout dates. At the same time it is done in an entertaining way that grabs your attention. That, in my opinion, is a good commercial. It sells their product or service in an entertaining way that is able to grab your attention.

So give me your opinions?


Maybe it's just the fact that every ad thats imported over here seems to lack any sense of humour whatsoever and ends up looking bland and cheesy. Does your country even have a sense of humour other than the corny rubish you churn out in the form of 'Everybody loves Raymond' and other titles I could care less to mention. Wait no, Jim Carey is American right. Oh no hes canadian!
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Nick
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Location: Halifax, Canada

Postby Nick » Tue Apr 12, 2005 12:21 pm

Canadians got good commercials. For anyone up for giving yahoo videos a search, look for molson canadian commercials, or canadian anti-smoking commercials.
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Floyd
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Postby Floyd » Tue Apr 12, 2005 12:56 pm

The anti smoking comercials over here are horrible, of course i mostly watch them through a window whilst having a cig, so there obvioulsy none to effective
Schme wrote:We all knew it was going to happen sooner or later, and most likely sooner. When you have such a lifestyle, everyone, including yourself, knows that you are likely to die.
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Floyd
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Postby Floyd » Tue Apr 12, 2005 12:58 pm

[quote="Cookie Monster"]

Maybe it's just the fact that every ad thats imported over here seems to lack any sense of humour whatsoever and ends up looking bland and cheesy.[quote]

Yeah, like those damned George Forman grill adverts, i hope they dont pass for high quality advertising over the pond...
Schme wrote:We all knew it was going to happen sooner or later, and most likely sooner. When you have such a lifestyle, everyone, including yourself, knows that you are likely to die.
rklenseth
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Postby rklenseth » Tue Apr 12, 2005 9:40 pm

Mr. Floyd wrote:
Cookie Monster wrote:
Maybe it's just the fact that every ad thats imported over here seems to lack any sense of humour whatsoever and ends up looking bland and cheesy.

Yeah, like those damned George Forman grill adverts, i hope they dont pass for high quality advertising over the pond...


I have not seen these George Foreman grill commercials. But we have thousands, maybe millions of different commercials a day over thousands, yes, you heard correctly thousands of channels on digital cable or satellite. So I must not be watching the TV stations that these commercials air on.

And secondly, there is a huge cultural gap between America and Europe so what I might find hilarious might not be understood as funny to Europeans or vice versa.

And thirdly, commercials are not meant to make you laugh but to sell you a product or service or inform you of something. Humor is often employed as an element in TV commercials to grab the attention of the audience.

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