
when I came back recently to the Cantrland my first impression was exactly - Fallout wastelands. It's not bad really, being an archaeologist can be as fun as a tribe-establisher. On the other hand though more good mature active players is always more fun. I have two suggestions:
1. I may be shallow but - fix the graphics. There are lots of sites that allow to download free/open source stylesheets, web layouts, graphics, drawings. Some hand-drawn background, "paper" texture for foreground, decent dirt/grass colours. As a theme I'd suggest something related to literature(paper scroll, ink), geography(maps) and/or architecture(construction plans/papers). It's 2010 I doubt any player who plays Cantr uses computer old enough not to handle few graphic files. Besides - graphic files are only downloaded once, then they're loaded from browser cache. It can be really a magnet, if designed properly, that is to appeal to people enjoying creating stories, explorers and "builders".
2. Target more "right-brained" people that like and are able to write stories. Literature geeks, funfic writers, people that play RPG (non-computer) games. People that would chat in-character a lot.